Category Archives: Marketing Tips

Free Brainstorming Session

Did you know – I offer Free Brainstorming Sessions? We could all use someone to bounce our new ideas/products off of… So, let me be that person! If all goes well… you’ll have a new marketing partner to help you with your next marketing campaign!

Secrets to keeping customers…

Happy DanceAbout a year ago I was talking with a trusted business friend of mine about the best way to keep customers happy and coming back… He told me, “It’s no mystery, Justina.” And as he spoke I wrote down his advice. I came across my notes today and thought I would share them with you.

          • Give trusted advice
          • Be a part of the team
          • Have fun
          • Be passionate about their business
          • Be willing to do some work for FREE

P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook page and follow me on Twitter @marketbyjustina Do you have questions about your marketing? – eMail me at justina@marketingbyjustina.com

 

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What Makes a Great Thought Leader?

FireShort Answer: You! Only if you are willing, that is…

We have all heard the coined phrase “Thought Leader” but what does it really mean to be regarded as a thought leader? A thought leader possesses certain “traits” that only extraordinary people exhibit.

HUH- wait a minute?!? Hold the phone!

While it is true, a thought leader must hold themselves to certain creeds – it is also true that ANYONE can be a great thought leader.

The # 1 creed a great thought leader lives by is to challenge the status quo. They question, challenge and change the way people think. They question, challenge and change the way things are done. They find solutions to problems before others start looking for answers.

You may never be as well-known as Steve Jobs, Richard Banson or Guy Kawasaki – but that doesn’t mean you could never be regarded as a great thought leader. You must question, challenge and change the way your customers do things, the way to your team does things and the way your industry does things.

You can find many blog posts on How To Be a Thought Leader. Just type “How to be a thought leader” in Google and see what you get…

But frankly what’s the point? If you really want to be a great thought leader you need to be able to read between the lines and draw your own conclusions. There is NO one way to do something – so why follow steps?!?

As you continue reading this post – I challenge you to read between the lines, question what I have to say and tell me what you think…

Why be “GOOD ENOUGH” when you could be “GREAT”

Here are some fundamentals that are found in great thought leaders…

Do you have what it takes?

Desire:  Being better than good.

Write a manifesto and state your desires. Write a story telling who you are and the future you are trying to build. Tell others so they might join you on your journey.

Faith: The belief that no matter what – the outcome will be what you want it to be.

I must admit I didn’t truly understand what “to have faith” (from a business sense) meant until I read a story about a man named Chris Sharma. Chris Sharma questioned, challenged and changed the rock climbing principles for ever. Chris exhibits faith in every climb he does.

In business, we must exhibit faith when we go against the status quo.  When we challenge, question and change our marketing strategy or customer service policy. We must not succumb to our fears – fear of rejection, fear of failure, fear of making a mistake, and the list goes on.

Imagination: It is through imagination that all things are possible.

Famous people from long ago like Ferdinand Magellan the Portuguese explorer who believed the world was round. The idea took place in his imagination long before it became a reality.

In business,  we must use our imagination to think of innovative ideas that will cause a major shift in how we market to our customers, how we do business and in how we treat our team members.

Listen: If you’d just listen- you just might develop a better solution.

All too often we walk into a sales or marketing meeting with our PowerPoint in hand, and we are ready to tell our captivate audience all about our idea, product or service. We talk for about an about hour, and people are impressed. It is a great idea but  could be even greater? Taking the time to listen to others allows us to gain greater insights thus creating a better outcome.

Plan: It’s ok to do things unorthodox – even with your plan.

As a child, I always did mazes backwards. I am infamous for solving problems “backwards.” I find solutions to problems in alternative ways -it’s how I am wired.

Don’t underestimate the power of planning but also know it is your plan – you decide which path to take to get there.

Persistence:  Never, Never, Never give up!

Think about all of the people who’ve achieved great things; business leaders, political leaders, musicians. What did they all have in common – they never gave up on their ideas/dreams/goals.

It all starts with challenging, questions and changing… What is your goal, belief or desire? Have you created a plan? Do you have faith? And are you going to keep on trying?

P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook page. Do you have questions about your marketing? – eMail me at justina@marketingbyjustina.com

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Utilize Your Content for Your Social Media Platforms

Today I am sharing with you a presentation that I have posted on my slidehare.net page. This presentation is a high-level overview of how you can utilize your blog content. Let me know if you have any questions or comments.

Yours truly,

Justina Bryant

P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook pageDo you have questions about your marketing? – eMail me at justina@marketingbyjustina.com.

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Creating Manageable Circles for Social Media

4 Things Companies Should Do on LinkedIn

Social Media Blog_image_edited-1Are you failing at social media?  Making a decision on where to begin can be a bit overwhelming. As you know, there are many social media channels – Facebook, Twitter, Blogs, LinkedIn. With all these different channels it is hard to know where to begin. It is my recommendation you start with one channel at a time and work your way around the social media spectrum.

Today, let’s begin with LinkedIn. Why? LinkedIn has 157 million members around the world, nearly 50% of LinkedIn members have decision-making authority for their companies and 76.9% of members use LinkedIn to research companies and people. In this post I’ve put together a short “must do” list.

1. Complete Company Page

Utilize LinkedIn to expand your network and educate potential customers about your products and services.  95% of FTSE 100 companies have a LinkedIn company page however many of these pages are incomplete. Companies have neglected to complete the services section of their company page. Make sure your company page is complete! Unclear as to what I am talking about – view my services page.

2. Post Status Updates

Take it one step further and stand out of the crowd -update your page regularly. Only 20% of companies engage there audience with regular updates. Here are a few ideas for your updates – what is your company currently working on? Do you have a new product or service?  How about running an exclusive offer for your LinkedIn followers?

3. Send Invitations and Messages

Invite your company followers to get a sneak peek of your new product launch, recent YouTube video or recent podcast. Also, if you are attending a trade show or event send a message – tell your followers where you will be and when. Be sure to use this tool carefully – you can turn people away by overwhelming them with too much information.

4. Participate in Discussions

Join relevant groups and engage with industry thought leaders. Create your own discussions or comment on others’ posts. Find industry related topics by going to the search box. Use the drop down menu and click on Answers. Type in a subject such as marketing and your results will be Q&A’s about your topic.

Including LinkedIn to your marketing strategy is a good idea. Finding the time to build your company page yourself can be a bit overwhelming but just break it down in manageable circles. Don’t get discouraged, you may not see results right away. It is important to continue to build your network and stay active. In time you will find that marketing on LinkedIn will help increase awareness and connect you with the right people.

Yours truly,

Justina Bryant

P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook pageDo you have questions about your marketing? – eMail me at justina@marketingbyjustina.com.

Article Source:
The Undercover Recruiter http://theundercoverrecruiter.com/infographic-linkedin-user-statistics-network-profiles-groups-applications/

About.com http://homebusiness.about.com/od/socialmediamarketing/a/How-To-Use-Linkedin-for-Marketing.htm

Sociagility http://www.sociagility.com/2012/12/four-in-five-ftse-100-companies-missing-out-on-linkedin-opportunities

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9 Steps to Creating Amazing Content

Creating amazing content is not as hard as you think. There are a few things to keep in mind as you begin writing. Develop your big idea, define your goals and decide where and when you want to publish your content.

Big Idea

Conduct what I call a Content Mapping brainstorming session. Set aside 1-2 hours for this session. Invite key players to join you – the marketing department, sales department, and customer service department. Make it fun and start the creative juices flowing. In this session clearly define the following:

  • Audience/Buyer Type
  • Product/Service of primary focus
  • Buying Stage/Theme
  • Content Type
  • Marketing Channels
  • Calls to Action
  • Goals
  • Publish date(s)

Audience/Buyer Type

In my post entitled ‘Knowing You Audience’ I talk about creating an empathy map; this is a critical first step. Clearly defining your audience will help you know what topics your audience finds interesting.

Products/Services

Most businesses have more than one service or product offering. I suggest you pick two of your services or product offerings to start. You can highlight the others in your content but keep it to a minimum.

Buying Stage/Theme

Typical buying stages are as follows: Stage 1: Problems/Needs; Stage 2: Objectives/Possibilities; Stage 3: Compare Solutions; Stage 4: Make Selection/Purchase; Stage 5: Customer Won/Loyalty. Define your customers concerns at each of these stages. Start by asking, “What is the type of content my customer will be looking for at each stage of the buying cycle?”

Content Type

There are several types of content you can produce – eBook, Articles, Video Marketing, eNewsletter, Podcast, Webinar, Social Media Communications, Press Release, to name a few. Decide what content type’s are most relevant to your audience.

Marketing Channels

Online marketing channels are growing at a rapid speed. It seems every time we turn around there is something new – so where then, should you publish your content. I suggest starting with the basics; Blog, Facebook, eNewsletter and a company profile on Linkedin. However, depending on your business you might need to add a few more such as, Twitter, YouTube channel, flickr, and Linkedin Groups.

Goals

The ultimate goal of any marketing is to increase sales. However, your underlining goal should be to develop and maintain loyal customers who want to spread the word about your business. Creating amazing content will accomplish both – increase sales and create loyal customers.

Calls to Action

Your calls-to-action should be aligned with your goals. Do you want more Facebook fans, Linkedin company followers, or blog followers? Best practices – add no more than three calls-to-actions to each content type.

Publish Date

After all this hard work you must put your plan in action. Decide the days and times you will publish your content. My clients and I work well using an editorial calendar. This calendar can be complex or it can be simple. For a simple editorial calendar here the basics: publish date, content title, content description, marketing channel(s), and content owner.

Remember make your amazing content relevant, original and always be truthful. And most importantly have FUN!

Yours truly,

Justina Bryant

P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook pageDo you have questions about your marketing? – eMail me at justina@marketingbyjustina.com.

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Your Guide to Building a Successful Marketing Plan

Today I am sharing with you a marketing plan PowerPoint presentation that I have posted on my slidehare.net page. In this presentation (Mktg 101 PowerPoint) you will learn how to create a marketing plan for any business. Click here (MKTG 101_PowerPoint_Worksheet_10.30.2012) for printable copies of the worksheets found in the presentation.

Yours truly,

Justina Bryant

P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook pageDo you have questions about your marketing? – eMail me at justina@marketingbyjustina.com.

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KNOWING YOUR AUDIENCE

It’s not just start-ups who need to define target audiences, it’s also the 20 year old businesses. With the economic cut backs and the development of new technologies it is important for companies to know their audience.

Challenge:

A 20 year old mid-sized company needs help re-defining its target audience and finding out which is the best medium (online advertising, social media, traditional marketing, etc.) to reach its desired audience.  Here are 3 simple steps to help you get started in defining or re-defining your target audience.

Process:

Step 1: Gather relevant team members – sales managers, marketing managers, and customer service reps.

Step 2: Conduct a 1 -2 hour creative and structured brainstorming session. In this session explore and define keywords, create empathy maps for all customer types, and research different mediums to see where your ideal customers are getting their information.

Step 3: Draw out a customer profile that clearly defines your target audience or audiences.

It doesn’t matter if  your company has been around for 20 years or 6 months – really knowing your audience is the key to growing your business.

Yours truly,

Justina Bryant

P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook pageDo you have questions about your marketing? – eMail me at justina@marketingbyjustina.com.

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It All Starts With a Plan

Most businesses understand the need for a plan but for some reason or another most of the planning process is skipped. Here are five steps to developing a marketing campaign from Start to Finish.

Step 1: Define. Define your campaign goals, purpose, ideal outcome, target market, measure for results, media channels and budget.  This is where the magic happens. Taking time to have a good brainstorming session with team members will ensure you will have a successful campaign.

Step 2: Create. Create materials, design artwork, and create themes.  Run with the momentum from Step 1’s brainstorming session. Call on other team members for new ideas. Exercise your creativity and have FUN.

Step 3: Plan. Plan your process, editorial calendar, and deadlines. Be careful to not be to detailed in this step. Leave room for tweaks or adjustments. However, with that being said, make sure your plan of action has a clearly defined beginning and end.

Step 4: Deliver. It is imperative to deliver your campaign in order to get results. You went through all the work to get this far now it is time to see if your idea sinks or swims. Let it go—you can always refine.

Step 5: Measure. Track/Review/Change. Measure your results. Find out what is working or not working. Do you need to tweak or change anything? Even though this is the last step it is equally important as the first.

Yours truly,

Justina Bryant

P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook pageDo you have questions about your marketing? – eMail me at justina@marketingbyjustina.com.

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