Did you know – I offer Free Brainstorming Sessions? We could all use someone to bounce our new ideas/products off of… So, let me be that person! If all goes well… you’ll have a new marketing partner to help you with your next marketing campaign!
About a year ago I was talking with a trusted business friend of mine about the best way to keep customers happy and coming back… He told me, “It’s no mystery, Justina.” And as he spoke I wrote down his advice. I came across my notes today and thought I would share them with you.
P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook page and follow me on Twitter @marketbyjustina Do you have questions about your marketing? – eMail me at firstname.lastname@example.org
We have all heard the coined phrase “Thought Leader” but what does it really mean to be regarded as a thought leader? A thought leader possesses certain “traits” that only extraordinary people exhibit.
HUH- wait a minute?!? Hold the phone!
While it is true, a thought leader must hold themselves to certain creeds – it is also true that ANYONE can be a great thought leader.
The # 1 creed a great thought leader lives by is to challenge the status quo. They question, challenge and change the way people think. They question, challenge and change the way things are done. They find solutions to problems before others start looking for answers.
You may never be as well-known as Steve Jobs, Richard Banson or Guy Kawasaki – but that doesn’t mean you could never be regarded as a great thought leader. You must question, challenge and change the way your customers do things, the way to your team does things and the way your industry does things.
You can find many blog posts on How To Be a Thought Leader. Just type “How to be a thought leader” in Google and see what you get…
But frankly what’s the point? If you really want to be a great thought leader you need to be able to read between the lines and draw your own conclusions. There is NO one way to do something – so why follow steps?!?
As you continue reading this post – I challenge you to read between the lines, question what I have to say and tell me what you think…
Why be “GOOD ENOUGH” when you could be “GREAT”
Here are some fundamentals that are found in great thought leaders…
Do you have what it takes?
Write a manifesto and state your desires. Write a story telling who you are and the future you are trying to build. Tell others so they might join you on your journey.
I must admit I didn’t truly understand what “to have faith” (from a business sense) meant until I read a story about a man named Chris Sharma. Chris Sharma questioned, challenged and changed the rock climbing principles for ever. Chris exhibits faith in every climb he does.
In business, we must exhibit faith when we go against the status quo. When we challenge, question and change our marketing strategy or customer service policy. We must not succumb to our fears – fear of rejection, fear of failure, fear of making a mistake, and the list goes on.
Famous people from long ago like Ferdinand Magellan the Portuguese explorer who believed the world was round. The idea took place in his imagination long before it became a reality.
In business, we must use our imagination to think of innovative ideas that will cause a major shift in how we market to our customers, how we do business and in how we treat our team members.
All too often we walk into a sales or marketing meeting with our PowerPoint in hand, and we are ready to tell our captivate audience all about our idea, product or service. We talk for about an about hour, and people are impressed. It is a great idea but could be even greater? Taking the time to listen to others allows us to gain greater insights thus creating a better outcome.
As a child, I always did mazes backwards. I am infamous for solving problems “backwards.” I find solutions to problems in alternative ways -it’s how I am wired.
Don’t underestimate the power of planning but also know it is your plan – you decide which path to take to get there.
Think about all of the people who’ve achieved great things; business leaders, political leaders, musicians. What did they all have in common – they never gave up on their ideas/dreams/goals.
It all starts with challenging, questions and changing… What is your goal, belief or desire? Have you created a plan? Do you have faith? And are you going to keep on trying?
P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook page. Do you have questions about your marketing? – eMail me at email@example.com
Step 1: Define. Define your campaign goals, purpose, ideal outcome, target market, measure for results, media channels and budget. This is where the magic happens. Taking time to have a good brainstorming session with team members will ensure you will have a successful campaign.
Step 2: Create. Create materials, design artwork, and create themes. Run with the momentum from Step 1’s brainstorming session. Call on other team members for new ideas. Exercise your creativity and have FUN.
Step 3: Plan. Plan your process, editorial calendar, and deadlines. Be careful to not be to detailed in this step. Leave room for tweaks or adjustments. However, with that being said, make sure your plan of action has a clearly defined beginning and end.
Step 4: Deliver. It is imperative to deliver your campaign in order to get results. You went through all the work to get this far now it is time to see if your idea sinks or swims. Let it go—you can always refine.
Step 5: Measure. Track/Review/Change. Measure your results. Find out what is working or not working. Do you need to tweak or change anything? Even though this is the last step it is equally important as the first.
P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook page. Do you have questions about your marketing? – eMail me at firstname.lastname@example.org.
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strong desire + well defined purpose = success