KNOWING YOUR AUDIENCE

It’s not just start-ups who need to define target audiences, it’s also the 20 year old businesses. With the economic cut backs and the development of new technologies it is important for companies to know their audience.

Challenge:

A 20 year old mid-sized company needs help re-defining its target audience and finding out which is the best medium (online advertising, social media, traditional marketing, etc.) to reach its desired audience.  Here are 3 simple steps to help you get started in defining or re-defining your target audience.

Process:

Step 1: Gather relevant team members – sales managers, marketing managers, and customer service reps.

Step 2: Conduct a 1 -2 hour creative and structured brainstorming session. In this session explore and define keywords, create empathy maps for all customer types, and research different mediums to see where your ideal customers are getting their information.

Step 3: Draw out a customer profile that clearly defines your target audience or audiences.

It doesn’t matter if  your company has been around for 20 years or 6 months – really knowing your audience is the key to growing your business.

Yours truly,

Justina Bryant

P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook pageDo you have questions about your marketing? – eMail me at justina@marketingbyjustina.com.

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It All Starts With a Plan

Most businesses understand the need for a plan but for some reason or another most of the planning process is skipped. Here are five steps to developing a marketing campaign from Start to Finish.

Step 1: Define. Define your campaign goals, purpose, ideal outcome, target market, measure for results, media channels and budget.  This is where the magic happens. Taking time to have a good brainstorming session with team members will ensure you will have a successful campaign.

Step 2: Create. Create materials, design artwork, and create themes.  Run with the momentum from Step 1’s brainstorming session. Call on other team members for new ideas. Exercise your creativity and have FUN.

Step 3: Plan. Plan your process, editorial calendar, and deadlines. Be careful to not be to detailed in this step. Leave room for tweaks or adjustments. However, with that being said, make sure your plan of action has a clearly defined beginning and end.

Step 4: Deliver. It is imperative to deliver your campaign in order to get results. You went through all the work to get this far now it is time to see if your idea sinks or swims. Let it go—you can always refine.

Step 5: Measure. Track/Review/Change. Measure your results. Find out what is working or not working. Do you need to tweak or change anything? Even though this is the last step it is equally important as the first.

Yours truly,

Justina Bryant

P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook pageDo you have questions about your marketing? – eMail me at justina@marketingbyjustina.com.

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Spreading the Joy of Marketing

My first introduction to marketing was when I was 14 years old. Being engrossed in the endless novels entitled The Baby-sitters Club by Ann Martin; a friend of mine and I were inspired to start our own babysitters club. We came up with an overall plan and we soon began marketing our services. We designed, printed and hand delivered babysitting flyers to all of the houses in our neighborhood. Needless to say, our summer was busy and very successful. At the age of 14, I discovered the joy of marketing and continue the joy today.

My life, education and occupational experiences have taught me; if a person has enough desire and a well-defined purpose they will achieve success.  I hold to the belief that the word impossible should be erased from the dictionary. Anything is possible when you believe it can be done and are willing to work hard to see that it is achieved.

It is my strong desire to use my expertise to help businesses define their purpose and ultimately achieve success. In this blog, I will share stories, tips and marketing ideas that will help your business be a success. I make the commitment to you (the followers of this blog) that I will be truthful and honest. You can get more great tips on my Facebook page. Do you have questions about your marketing – eMail me at justina@marketingbyjustina.com.

Yours truly,

Justina Bryant

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