4 Things Companies Should Do on LinkedIn
Are you failing at social media? Making a decision on where to begin can be a bit overwhelming. As you know, there are many social media channels – Facebook, Twitter, Blogs, LinkedIn. With all these different channels it is hard to know where to begin. It is my recommendation you start with one channel at a time and work your way around the social media spectrum.
Today, let’s begin with LinkedIn. Why? LinkedIn has 157 million members around the world, nearly 50% of LinkedIn members have decision-making authority for their companies and 76.9% of members use LinkedIn to research companies and people. In this post I’ve put together a short “must do” list.
1. Complete Company Page
Utilize LinkedIn to expand your network and educate potential customers about your products and services. 95% of FTSE 100 companies have a LinkedIn company page however many of these pages are incomplete. Companies have neglected to complete the services section of their company page. Make sure your company page is complete! Unclear as to what I am talking about – view my services page.
2. Post Status Updates
Take it one step further and stand out of the crowd -update your page regularly. Only 20% of companies engage there audience with regular updates. Here are a few ideas for your updates – what is your company currently working on? Do you have a new product or service? How about running an exclusive offer for your LinkedIn followers?
3. Send Invitations and Messages
Invite your company followers to get a sneak peek of your new product launch, recent YouTube video or recent podcast. Also, if you are attending a trade show or event send a message – tell your followers where you will be and when. Be sure to use this tool carefully – you can turn people away by overwhelming them with too much information.
4. Participate in Discussions
Join relevant groups and engage with industry thought leaders. Create your own discussions or comment on others’ posts. Find industry related topics by going to the search box. Use the drop down menu and click on Answers. Type in a subject such as marketing and your results will be Q&A’s about your topic.
Including LinkedIn to your marketing strategy is a good idea. Finding the time to build your company page yourself can be a bit overwhelming but just break it down in manageable circles. Don’t get discouraged, you may not see results right away. It is important to continue to build your network and stay active. In time you will find that marketing on LinkedIn will help increase awareness and connect you with the right people.
P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook page. Do you have questions about your marketing? – eMail me at firstname.lastname@example.org.
The Undercover Recruiter http://theundercoverrecruiter.com/infographic-linkedin-user-statistics-network-profiles-groups-applications/