Step 1: Define. Define your campaign goals, purpose, ideal outcome, target market, measure for results, media channels and budget. This is where the magic happens. Taking time to have a good brainstorming session with team members will ensure you will have a successful campaign.
Step 2: Create. Create materials, design artwork, and create themes. Run with the momentum from Step 1’s brainstorming session. Call on other team members for new ideas. Exercise your creativity and have FUN.
Step 3: Plan. Plan your process, editorial calendar, and deadlines. Be careful to not be to detailed in this step. Leave room for tweaks or adjustments. However, with that being said, make sure your plan of action has a clearly defined beginning and end.
Step 4: Deliver. It is imperative to deliver your campaign in order to get results. You went through all the work to get this far now it is time to see if your idea sinks or swims. Let it go—you can always refine.
Step 5: Measure. Track/Review/Change. Measure your results. Find out what is working or not working. Do you need to tweak or change anything? Even though this is the last step it is equally important as the first.
P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook page. Do you have questions about your marketing? – eMail me at firstname.lastname@example.org.
My first introduction to marketing was when I was 14 years old. Being engrossed in the endless novels entitled The Baby-sitters Club by Ann Martin; a friend of mine and I were inspired to start our own babysitters club. We came up with an overall plan and we soon began marketing our services. We designed, printed and hand delivered babysitting flyers to all of the houses in our neighborhood. Needless to say, our summer was busy and very successful. At the age of 14, I discovered the joy of marketing and continue the joy today.
My life, education and occupational experiences have taught me; if a person has enough desire and a well-defined purpose they will achieve success. I hold to the belief that the word impossible should be erased from the dictionary. Anything is possible when you believe it can be done and are willing to work hard to see that it is achieved.
It is my strong desire to use my expertise to help businesses define their purpose and ultimately achieve success. In this blog, I will share stories, tips and marketing ideas that will help your business be a success. I make the commitment to you (the followers of this blog) that I will be truthful and honest. You can get more great tips on my Facebook page. Do you have questions about your marketing – eMail me at email@example.com.
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strong desire + well defined purpose = success