Tag Archives: Start to Finish

START TO FINISH

Howdy,

I have been busy working with small & mid-sized companies on developing word of mouth marketing campaigns. I have a few real-word experiences that I would like to share with you. I hope these posts inspire, educate and help you with your marketing efforts!

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It is my experience that numerous companies start projects, but they get sidetracked or too busy thus never finishing what they started. It is my hope to inspire you to finish what you’ve started!

In this case,  a small business owner was reluctant to execute marketing campaigns.

Challenge:

The company needed to increase its customers, or they would have to close up shop. With the owner continually shifting gears in the middle of campaigns the company was wasting a lot of time, money, and resources. The challenge was to convince the business owner to finish what was started and to increase the company’s financial bottom line.

Process:

With cooperation from the owner and the business development team,  I conducted a structured brainstorming session using the business objective workout. During this session,  the team began to realize they didn’t need to find new customers they just needed to develop a deeper connection with their current customers. By creating and implementing an affordable customer appreciation campaign, the team was able to increase sales and stay in business. It was up to the sales team to ensure the customer appreciation campaign was implemented thus removing the owner from the situation.

Discovery:

  • Educating current customers will increase sales
  • Empowering employees works to your advantage
  • Importance of finishing a project
  • Importance of appreciating customers

Please let me know if you have any questions or comments.

Yours truly,

Justina Bryant

P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook page. Do you have questions about your marketing? – eMail me at justina@marketingbyjustina.com.

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It All Starts With a Plan

Most businesses understand the need for a plan but for some reason or another most of the planning process is skipped. Here are five steps to developing a marketing campaign from Start to Finish.

Step 1: Define. Define your campaign goals, purpose, ideal outcome, target market, measure for results, media channels and budget.  This is where the magic happens. Taking time to have a good brainstorming session with team members will ensure you will have a successful campaign.

Step 2: Create. Create materials, design artwork, and create themes.  Run with the momentum from Step 1’s brainstorming session. Call on other team members for new ideas. Exercise your creativity and have FUN.

Step 3: Plan. Plan your process, editorial calendar, and deadlines. Be careful to not be to detailed in this step. Leave room for tweaks or adjustments. However, with that being said, make sure your plan of action has a clearly defined beginning and end.

Step 4: Deliver. It is imperative to deliver your campaign in order to get results. You went through all the work to get this far now it is time to see if your idea sinks or swims. Let it go—you can always refine.

Step 5: Measure. Track/Review/Change. Measure your results. Find out what is working or not working. Do you need to tweak or change anything? Even though this is the last step it is equally important as the first.

Yours truly,

Justina Bryant

P.S. My commitment to you (the followers of this blog): All of my posts will be useful, truthful, and honest. For more great marketing tips visit my Facebook pageDo you have questions about your marketing? – eMail me at justina@marketingbyjustina.com.

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